Quick answer: A press release on CarmanNews.co is a company-supplied announcement — a launch, appointment, partnership, report or milestone — that we review, clearly label and publish for our news audience. To submit a press release, send your announcement and key facts through our press desk and we will handle review, timing and publication. Submit your release to begin.
Key takeaways
- What it is: a clearly labelled, company-supplied press release published to CarmanNews.co’s readers.
- Best for: launches, appointments, partnerships, reports, events and milestones.
- How to submit: send your release and key facts via our press desk; we review, label and publish.
- Disclosure: every release is marked as company-supplied, never disguised as independent reporting.
- Cost: priced by scope and placement — request current rates.
What a press release is
A press release is a formal, company-issued announcement written to inform journalists and readers about genuine news: something your organisation has done, launched, joined or achieved. Unlike a sponsored article, which tells your story at length, a press release leads with the news itself — what happened, when, who is involved and why it matters. On CarmanNews.co it is published as a clearly labelled announcement so readers always know it is company-supplied rather than our independent reporting.
Publishing to a real audience is what distinguishes distribution here from a generic wire service. A release added to a database that no one reads does little for you; a release published where an engaged general-news readership will actually see it puts your announcement in front of people. Because our readers come to us for clear, reliable information, a factual and well-written release fits naturally alongside our other content and reaches an audience already in the habit of reading the news.
What you can announce
- Product, service or campaign launches.
- Company news — appointments, expansion, funding, results or awards.
- Partnerships, contracts and collaborations.
- Reports, surveys and original research.
- Events, milestones and community initiatives.
If your news is genuinely notable, you may also wish to pitch it for independent coverage — see get featured, which is decided on merit and is not a paid service.
How to submit a press release
- Prepare your release — lead with the news, include the essential facts, a quote and a link to learn more.
- Send it to our press desk via the contact page or [email protected], noting any embargo.
- We review it for accuracy, clarity and compliance, and confirm placement and timing.
- We publish and label the release for our readers as a company-supplied announcement.
What to include in your press release
- A clear, specific headline that states the news, not a slogan.
- The essential facts up top: what, who, when, where and why it matters.
- At least one quote from a named spokesperson.
- Concrete, verifiable detail — figures, dates, names and places.
- Relevant links, a logo or image, and a contact for follow-up.
How to format your release
A well-formatted release is easier to review and quicker to publish. Put a dateline and the location at the top, follow the classic inverted-pyramid structure — most important information first, supporting detail after — and keep paragraphs short. Write in the third person, spell out what your organisation does in a brief boilerplate at the foot, and include full contact details for follow-up. Supply any images as separate high-resolution files rather than embedding them, and provide a logo where relevant. Avoid excessive capitalisation, exclamation marks and marketing superlatives; a plain, factual style reads as more credible and travels further. If you have supporting data, a link to the full figures helps us verify and adds depth for readers.
When to send your announcement
Time your press release to the news: a launch going live, a report being published, an appointment taking effect or an event opening. Send it ahead of the moment with a clear embargo if you need coordinated timing. Announcements land best when the news is genuinely new and the details are settled — a release that has to be corrected later costs more attention than it earns. Giving us reasonable notice, rather than an hour before you need it live, also means we can review it properly and schedule it for when your audience is most likely to be reading.
Press release versus sponsored content versus editorial
These are easily confused, so here is the distinction on CarmanNews.co: a press release is your company-supplied announcement, labelled as such and focused on the news; sponsored content is a longer branded article that tells your story in depth; and independent editorial is our own reporting, decided by our team and never for sale. Many organisations use a press release for the news and sponsored content for the story, and cover both under a partnership.
Standards and disclosure
We review every submission for basic accuracy and compliance, decline misleading or unsafe claims, and label every release as company-supplied in line with our advertising disclosure and the FTC endorsement guidelines. We do not sell undisclosed or disguised paid links, and publishing a release does not buy independent editorial endorsement. Clear labelling protects your credibility along with ours.
Pricing
Press release publication is priced by scope, format and placement rather than a single flat fee, because a standalone announcement and a launch campaign are very different jobs. Tell us what you are announcing and we will share current rates and turnaround. Request a quote. If you regularly issue announcements, we can also discuss a simpler ongoing arrangement through a partnership, so that each release is quicker to place and your news reaches our readers on a predictable basis rather than one negotiation at a time.
CarmanNews.co is an independent news and explainer publication with a named editorial team and published editorial guidelines. Learn more about us and see who we are on the team page. Press distribution is handled separately from the newsroom and disclosed under our advertising disclosure and the FTC endorsement guidelines. Our coverage is never for sale.
Frequently asked questions
How do I submit a press release to CarmanNews.co?
Send your announcement and key facts via our contact page or [email protected]. We review, confirm timing, then publish and label it.
How much does it cost to publish a press release?
It depends on scope, format and placement. Request current rates with a note on what you are announcing.
What is the difference between a press release and sponsored content?
A press release is a short, news-focused, company-supplied announcement; sponsored content is a longer branded article. Both are clearly labelled.
Is a press release the same as editorial coverage?
No. A press release is company-supplied and labelled; independent editorial is our own reporting and cannot be bought.
What types of news can I announce?
Launches, appointments, partnerships, funding, reports, events and milestones, among others.
Do you accept embargoed releases?
Yes. Include the embargo date when you submit and we will coordinate timing.
Can you guarantee independent coverage as well?
No. We guarantee publication of a compliant, labelled release; independent coverage is decided separately on merit.
Can I include links in my release?
Relevant links to your own pages are fine within a labelled release; we do not sell undisclosed or disguised paid links.
How much does news press release distribution cost on CarmanNews.co?
Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.
How do I write a news press release?
Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.
Is this news press release distribution or single-site publishing?
We publish your release to our news readership and can extend reach through a partnership or wider campaign — ask for current options.