Quick answer: Working with CarmanNews.co means partnering with an independent news and explainer publication through news advertising, sponsored features, media partnerships or press distribution. Brands, organisations, agencies and institutions reach our readers in clearly labelled, disclosed formats, while our journalism stays independent. Tell us your goal on our contact page and we will recommend the right option.
Key takeaways
- What it is: a set of transparent commercial options for reaching CarmanNews.co’s readers, from news advertising to media partnerships.
- Who it suits: brands, organisations, agencies, non-profits and institutions with a genuine story or offer for a news audience.
- How it works: tell us your goal, we recommend a format, agree scope and timing, then publish everything clearly labelled.
- Our promise: commercial work is kept separate from the newsroom, and our coverage is never for sale.
- Next step: request our media kit and current rates.
Ways to work with CarmanNews.co
CarmanNews.co offers several distinct ways to reach our audience, and the right one depends on what you are trying to achieve. If you want visibility around your brand, news advertising places your message alongside our reporting. If you have a story worth telling at length, sponsored content gives it room to breathe. If you have genuine news, our press release service publishes it as a labelled announcement. And if you want a longer, structured relationship, a media partnership can combine several of these over time. We will never push you towards the most expensive option; we will recommend the one that fits.
Who works with us
Our commercial partners are a mix of consumer brands, technology companies, public bodies, charities, universities, trade associations and the agencies that represent them. Some come to us for a single campaign tied to a launch or an event; others build an ongoing programme across a quarter or a year. What they share is a real message for a real audience. We are a general-news and explainer publication, so partnerships work best when there is a clear reason our readers would care — a product they might use, research they would find useful, or a point of view worth hearing.
Because our remit is broad, we can accommodate a wide range of goals: raising awareness of a new service, supporting a recruitment drive, marking an anniversary, promoting a report, or building a reputation for expertise in a particular field. If you are an agency planning on behalf of a client, we are happy to work to your timelines, brief formats and reporting needs, and to keep a single point of contact throughout. If you are a smaller organisation approaching us directly for the first time, we will explain each option in plain terms so you can make an informed choice without jargon or pressure.
What news advertising and media partnerships include
Depending on the format you choose, working with CarmanNews.co can include display advertising placed around our editorial pages, clearly labelled sponsored articles, distribution of your announcements, newsletter placements, and bespoke media partnerships that bundle these into a coordinated campaign. Every commercial placement carries a visible label so readers always know what they are looking at, and we can advise on creative, timing and messaging so your investment lands well. We do not sell undisclosed or disguised paid links, and we do not blur the line between advertising and reporting.
How the process works
The path from first enquiry to published work is deliberately simple:
- Tell us your goal. Send a short brief through our contact page or email [email protected] — what you are promoting, your audience and your timing.
- We recommend a format. We suggest the option or combination that fits your goal and budget, and share our media kit and current rates.
- We agree scope. You approve the format, dates, deliverables and disclosure wording before anything is booked.
- We produce and review. Copy and creative are checked for accuracy, clarity and compliance.
- We publish, labelled. Your placement goes live with a clear label, and we confirm links and reporting.
What we will and will not do
We are happy to give your message prominence, help shape it and place it where the right readers will see it. What we will not do is present paid material as independent reporting, sell influence over our editorial judgement, or run anything misleading. Our independence is the reason our audience trusts us, and that trust is what makes working with us worthwhile in the first place. Protecting it protects your investment too.
Pricing and media kit
Because a single placement and a multi-month media partnership are very different pieces of work, we price by scope, format and duration rather than publishing one flat figure. Rather than guess, tell us what you have in mind and we will send our media kit with current rates, formats and lead times. Request the media kit to see options.
Measuring success and reporting
Working with us should be accountable, not a leap of faith. Before a campaign runs, we agree what success looks like — whether that is reach, engagement, sign-ups or simply getting a clear message in front of the right readers. Where a format allows it, we share delivery figures and placement confirmations so you can see what ran and when. We are honest about what we can and cannot measure: a news audience’s attention is real and valuable, but we will not invent metrics or promise outcomes we cannot stand behind. If a format is not the right fit for your goal, we will say so rather than sell it.
Choosing the right format
Not sure where to start? A rule of thumb: choose advertising for visibility, sponsored content for storytelling, a press release for hard news, and a partnership for an ongoing relationship. If you have a genuinely newsworthy story rather than a paid message, our editors also consider pitches to get featured in independent coverage, which is decided on merit and cannot be bought. Still unsure? Describe your goal and we will point you to the best fit.
CarmanNews.co is an independent news and explainer publication run by a named editorial team working to published editorial guidelines. You can read more about us and meet the people behind our reporting on our team page. Commercial arrangements are handled separately from the newsroom and are always disclosed in line with our advertising disclosure and the FTC endorsement guidelines. Our coverage is never for sale.
Frequently asked questions
How do I start working with CarmanNews.co?
Send a short brief via our contact page or email [email protected]. We will recommend a format and share our media kit and current rates.
What is the difference between news advertising and a media partnership?
News advertising is usually a single, defined placement; a media partnership is a longer relationship that can combine advertising, sponsored content and distribution over time.
Who can work with you?
Brands, organisations, agencies, non-profits and institutions with a genuine message for a general-news audience. We assess each enquiry on fit.
Will working with you influence your reporting?
No. Commercial work is kept separate from the newsroom, and editorial decisions are never for sale.
How are commercial placements labelled?
Every paid or company-supplied placement carries a clear label so readers can tell it apart from independent reporting, in line with our advertising disclosure.
How much does it cost?
Pricing depends on the format, scope and duration. Request current rates with a note on what you have in mind.
Can you help with creative and messaging?
Yes. We can advise on format, timing and copy so your placement is accurate, clear and effective.
How do I advertise or partner with CarmanNews.co?
Tell us your goal via our contact page and we will recommend the right mix of advertising, sponsored content, a partnership or a feature, with current options and rates.
Do you offer news sponsored content and advertising?
Yes — both, always clearly disclosed and kept separate from our independent editorial.